Adjust Your Brand When Marketing to the US!

So your business has made it big in your home country. Your products or services are widely recognized as among the best – if not ­the best – on the market, and your brand has become a household name. The next obvious step to take is expanding your business overseas, but marketing to the US […]

Potential Pitfalls of Establishing a Supply Chain for your New Business in the USA in 2015

If you’re thinking of starting a new business in the USA in 2015, it might surprise you how much work such an undertaking will involve. For up-and-coming entrepreneurs, starting a new business in the USA in 2015 might seem like a quick and easy way to jumpstart your brand on the global stage, but if […]

Marketing a Business in America from the UK

Establishing a business presence in the US is a great way to enhance your revenue and turn your brand into a globally-recognized name. If you’re an entrepreneur who has plans of marketing a business in America from the UK, however, you need to take steps to make sure your efforts don’t go to waste. Launching […]

How to Start a Business in the USA as a Foreigner

Got a product or service you’d like to sell in the US? Don’t actually live in the US? No problem! As it turns out, the requirements to start a business in the USA as a foreigner are the exact same ones for starting a business as a US citizen – no extra hoops to jump […]

Marketing Leads to Sales and Sales Leads to Revenue

Is your business’s revenue in a slump and you can’t figure out why? Maybe what your business needs is our marketing consulting services. It’s simple math: Marketing -> Sales -> Revenue Having trouble following that? It’s the most basic truth about business: marketing leads to sales, and sales lead to revenue. Without sales, you have […]

Secrets of Marketing in the USA – Establishing a Sales Team

It’s now easier than ever for foreign businesses to start marketing in the USA, but “easy” doesn’t necessarily translate into “guaranteed overnight success.” There are many factors which can turn tried-and-tested wisdom gleaned from years of experience in your local market into dangerous assumptions: your business isn’t just crossing borders, but also a language and […]

Niche Marketing Solutions

Niche marketing is exactly what it sounds like: marketing focused on a specific small segment of your customer base. Some examples of niche marketing include:➢ Handing out coupons for golf clubs at a golf tournament ➢ Human advertising (people holding signs on street corners) ➢ Buying specific PPC keywords on an “exact match” basis ➢ […]

Advantages of Establishing a Foreign Corporation (LLC) for your New Business in the USA

If you’re a foreign entrepreneur and you’re interested in starting a new business in the USA, you might be surprised how few barriers there are to entering the US market: you don’t need citizenship or even residency to start a business in the United States. However, there’s still an important catch to consider: is it […]

Performing a Market Research to Understand your Market

The first and most important step in developing a marketing plan is to understand your market thoroughly. Market research tells you who you should be trying to sell to and who your competitors are – without this information, developing a marketing plan is like flying blind through a thunderstorm, and it’s likely to end just […]

Can a Foreign Entrepreneur Start a Small Business in the USA?

If you’re an entrepreneur from outside the country and you’re interested in breaking into the US market, you’re in luck: starting a small business in the USA is easy. You’d think there would be a lot of red tape to cut through – things a US citizen starting a business wouldn’t have to deal with […]